The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne Paperback – 22 May 2017 by Renee A. Mauborgne (Author), W. Chan Kim (Author)

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  • The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne Paperback – 22 May 2017 by Renee A. Mauborgne (Author), W. Chan Kim (Author)

    Original price was: ₹999.00.Current price is: ₹499.00.

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      The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne Paperback – 22 May 2017 by Renee A. Mauborgne (Author), W. Chan Kim (Author)

      Original price was: ₹999.00.Current price is: ₹499.00.

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      Product description

      Review

      PRAISE FOR THE AUTHORS’ BOOK BLUE OCEAN STRATEGY: “Blue Ocean Strategy is the most successful book on business master-planning in recent years.” — The Economist * A bestseller across 5 continents * More than 3.6 million copies sold worldwide * Now in 44 languages * A Wall Street Journal, BusinessWeek, and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * Inducted into the Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting

      About the Author

      W. Chan Kim and Renee Mauborgne are professors at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Kim and Mauborgne are ranked in the top 3 management gurus in the world on the Thinkers50 list and have received numerous awards around the globe. They are Fellows of the World Economic Forum. For more on these authors and their work, see blueoceanstrategy.com.
      Dimensions 2.29 × 20.83 cm
      Publisher ‏

      ‎ Harvard Business Review Press (22 May 2017)

      Language ‏

      ‎ English

      Paperback ‏

      ‎ 224 pages

      ISBN-10 ‏

      ‎ 1633692744

      ISBN-13 ‏

      ‎ 978-1633692749

      Item Weight ‏

      ‎ 240 g

      Dimensions ‏

      ‎ 13.97 x 2.29 x 20.83 cm

      Country of Origin ‏

      ‎ USA

      Net Quantity ‏

      ‎ 1.00 count

      Based on 5 reviews

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      5 reviews for The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne Paperback – 22 May 2017 by Renee A. Mauborgne (Author), W. Chan Kim (Author)

      1. sanjeev kumar garg

        It is a mind blowing book. Great because it is relevant for any & every business. Must read for entrepreneurs.

      2. Rob Kirk

        Very digestible and informative readingThis is a great collection of some amazing articles. I found the articles informative and educational, although some are getting dated with the examples of the companies they are examining. I would still recommend this book to any student of business.

      3. AAL

        I like it most is the smaller size and condensed version …This book is the three times I bought for my team to read. It is a book most entrepreneurs should read. I like it most is the smaller size and condensed version of the original one.

      4. Roger

        Five StarsA critically helpful guide to the success of a business in this noisy global competitive world of business.

      5. Yang WEI LI

        It’s amazingthis book gives us a way to find out the blue ocean, it’s amazing.

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